A, B, & C types of Customers. Who are they?

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Penetrate to the core. Deciphering. Understand. Business is a mosaic, and each customer is a unique fragment in the bigger picture of success. By dividing customers into groups, we analyse preferences, buying habits, demographics and look for commonalities. We classify them according to their value and relevance to our business.

A clear, accessible and simple way of segmenting is to divide the customer base into three types: "A", "B" and "C". In Oise Trade dropshipping we follow this type of categorisation, which gives managers the opportunity to communicate more successfully with customers. This classification helps us to understand our customers better and, by increasing sales, to work more effectively with each group.

Remember Pareto
ABC analysis is a powerful tool for dividing the customer base according to their contribution to the company's profits. This method is based on the Pareto principle, also known as the '80/20 rule': 20 per cent of customers contribute 80 per cent of profits. ABC analysis helps companies determine which customers are key to the business, which customers bring in the most profit, and which customer groups to focus on.
A-customers are the company's most valuable customers, the top 20%. They usually generate the most revenue and ensure stable sales growth. They can be large companies, influential distributors or regular customers who regularly purchase goods or services in the high or medium price range. Such customers require a personal approach, special conditions, bonus programmes, priority status, benefits and preferences.

Partners of A-customers appreciate their loyalty, devotion, stability of relations. It is necessary to maintain regular communication, be aware of events and needs, offer novelties, respond promptly to requests and feedback. Regular phone calls, personalised mailings, invitations to company events and exhibitions are just a small part of working with A-customers.
The 30% of customers who generate around 15% of revenue are B-customers. They require quality service and a personalised approach. To keep B-customers loyal, it is important to keep in constant contact with them, not to compromise on the quality of the goods supplied and to offer competitive prices. These customers can be offered additional and post-sale services: training, support, discounts on related or category products.

Motivate B-customers by offering them loyalty programmes, discounts, bonuses for increased purchases or long-term cooperation. Maintain attention and interest through email newsletters, personal messages in messengers and social networks.
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C customers
The lowest-value, lowest-volume customers: 50% of customers who generate around 5% of revenue. C-customers are the group with the lowest value and relevance to the seller's business. They may be occasional customers, customers who have made only a few purchases, or customers who rarely use the company's services.

Typically, C-customers are not given much attention because the cost of serving them can exceed the profit from the sale. But don't ignore C customers completely and treat them as unpromising. A minimal and reasonable level of service will be enough to maintain the company's reputation for closing the deal.

Promotions, discounts, small gifts, ease of ordering, fast delivery and quality service can all encourage C customers to make repeat purchases.
"Customer Profit"
Customer segmentation helps to develop relevant and personalised marketing solutions without wasting company resources. To simplify and optimise promotional strategies, it is enough to divide customers into groups or categories (e.g. A, B and C) and then set up promotional tools and communication channels.

The segmentation and division of customers into A, B and C types is very relative and depends on the sector and the business model. Oise Trade Limited's specialists take clients' businesses to new markets. Adapts ABC analysis and helps identify key customers. Monitors purchase frequency, average cheque, key business metrics. Develop personalised marketing strategies.
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