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How a dropshipper can identify a target audience

Oise Trade company

Understanding the target audience that responds positively to your marketing efforts is key to ensuring the profitability of an online business. Knowing the parameters of your target audience will help you find out the motivation, behaviour of your customers and connect with them.

Dropshipping is an effective and relatively easy way to make money. However, as with other business models, success depends on the quality of marketing campaigns. One of the main issues that dropshippers face is identifying the target audience for running targeted advertising. The experts at Oise Trade Poland have listed ways to get information about potential customers.

Why you need to know and understand your target audience

What you need to do to find out who your target audience is:

Research the product or service. Determine what problems the product or service can solve, what human needs it can fulfil.
Determine the age, gender, income level, occupation, and location of your target audience. This information will help you better understand consumers and tailor content and marketing campaigns to their interests. You can use analytics tools (e.g. Google Analytics) to do the research.
Identify the interests of the target audience. Make an assumption about what a potential customer might be interested in. For example, you sell street style sportswear. Then your customers might be into clothing, street fashion, hip-hop, etc. Surveys can also help you determine the interests of your target audience. Use social media for this purpose.
Research your competitors. Research which groups of people primarily reach out to your competitors and how successful their marketing strategies are.
Create buyer personas. Identify 3-5 perceived images of potential buyers, and imagine yourself in their role. Try to understand what information will be most relevant to them and how you can reach them.

Finding social media targets can be done by studying the actions of users on those very social networks. Your pages have followers who write to you, interact with your posts, watch your videos, etc. They all show interest in your business in one way or another. Therefore, they can safely be considered your target audience, Oise Trade marketers recommend.
1. People who have viewed your videos. If there are few views (for example, about a thousand), you should choose from the list of people who have viewed 25% of the video. If more - then 50%. If you have a lot of views - tens of thousands - choose those who have watched 95% of the video. These people have watched it to the end and clearly hint that they are your target customers.
However, keep in mind that the composition of the audience depends on the content of the video. If your video is simply entertaining, anyone could have watched it. But if the video is about the features and benefits of a specific product, the user is likely to be interested in a special offer that relates to that or a similar product.
2. Visitors to your page. People who have visited your business page have already shown to some extent that they are interested in what you do. They can be included in groups for retargeting, i.e. showing your adverts again. This way you can bring these people back to your shop. They may have been distracted for some reason and didn't take the targeted action.
3. Users who have liked or commented on posts. This may be a broader audience than those who clicked through to your business page. However, this audience should also be included in ad testing.
4. People who were interested in a particular product in the posts are a very warm audience. Such people should be targeted with adverts with lucrative offers. They are highly likely to buy something.
5. People who have saved any publication. Users save something in social networks if they are interested in it and want to return later. And more often than not, they don't come back. Remind these people about yourself.

Get users in groups and test your adverts. If you need help researching and working with your target audience, you can contact Oise Trade company. Contact us here: https://oisetrade.pl/en/contacts

Look for targeting in social networks