info@oisetrade.pl

Mistakes when creating an online shop

Oise Trade company

The most expensive or the cheapest website possible. These two extremes are chosen by entrepreneurs who have a budget that is either too big or very limited. Both are bad options.

An online shop's website is the face of your e-commerce business. The comfort of the site, its design, its informativeness largely depend on the results of the activity. For example, the home page is hardly the most important part of the site. If it is not interesting, the visitor will not even browse further and find out that you actually offer the best product on the market. If they find it difficult to find the product they are interested in, they will close the site and go to the competition. This is logical, because everyone wants to save time when choosing a product and not waste it on solving the "labyrinth" that leads to the right product.

The managers of Oise Trade Poland list some of the mistakes that entrepreneurs make when creating a website for an online shop.

Two extremes

The maximally expensive site can be ordered by people with good start-up capital. However, if you have no experience in e-commerce, website creation, understanding of usability, niche nuances and market competition, then your investment will not pay off in the end. The site will turn out to be expensive and useless. In addition, even if you have experience in the commodity business, you will not be able to deliver everything at once. It is important to understand that the website is a shop window. Just like a traditional shop. It will not sell on its own. Therefore, the site will need to be refined, no matter how cool you make it in the beginning.

The desire to save money on everything is characteristic of those who have a limited starting budget. In this case, choose a cheap CMS or free website builder. Of course, if you have a limited budget, it is necessary to save. But in moderation. It is important to choose a quality CMS with good basic functionality, add paid modules that expand it and automate certain business processes (delivery, payment system and others). And you can exclude spending on something that does not affect sales.

One of the biggest mistakes business owners make is having too many fields to fill in at checkout. Let's say, for example, that statistics show that one in ten visitors to your online shop adds a product to their basket, but only one in ten completes the checkout. Why is that? The reason is the sheer number of questions. Remember, the fewer checkout fields a customer has to fill in, the higher the conversion rate. Leave only the most important, and everything else can be clarified over the phone, insist the managers at Oise Trade.

Don't make people write a lot

Not enough photos, descriptions, videos, testimonials for each product. Remember: it's not you who sells the goods, it's the product card. It is on the product card that a person makes a decision to buy. Most goods in online shops are chosen on the basis of appearance, so if you sell children's clothes or souvenir gifts, for example, leave cards without photos. And remember that most people do not like to read, especially in the age of short videos. These are particularly popular with young people. So the visual component of the product card is very important.

Poor product card content

Many people are used to doing everything online. It is no longer convenient for them to make phone calls. Online advisors, correspondence in various messengers - these communication channels are now very much in demand. And, of course, messages from online shop visitors need to be answered in a timely manner.

Customer communication

The mobile version should be as convenient and informative as possible. More than half of online shoppers use mobile devices to make purchases. How quickly the site loads on different devices, how easy it is to filter and find products, how comfortable it is to view content and place an order - these points are very important.

Mobile version

The site has the seller's contact and registration details;
the site works without technical glitches
complete information about the goods, products, services is available
The description of the goods is written in simple and understandable language;
the description is accompanied by good quality photographs (without infringing the copyright of others);
the site has a convenient shopping basket for orders;
Online shop managers are always available for dialogue;
Phones on the site - real and working;
The payment form is protected and secure;
there are product reviews (not only positive ones).

Signs of a good online shop, according to the experts at Oise Trade Dropshipping