How to increase the conversion rate of your online shop

Oise Trade company

Although online shops may have a lot of visitors (traffic), not everyone becomes a customer. The percentage of people who make a purchase on your site is the conversion rate. For example, if 1000 people visit your shop page and 20 of them buy something - the conversion rate is 2%. A good conversion rate ranges from 1.5% to 5% depending on the niche.

In the world of online sales, high conversion rates are the key to business growth. Increasing this indicator requires a comprehensive approach: studying customer behaviour, optimising the interface and using modern technologies.

In this article, Oise Trade Poland presents simple but effective strategies that can increase the conversion rate of an online shop.

What is conversion

Quality of traffic is more important than quantity

Ease of navigation and search

When it comes to attracting visitors, quality of traffic is more important than quantity. It's better to have fewer but interested visitors than a mass of casual users who aren't even going to buy. Set up your advertising campaigns in such a way that they attract exactly your target audience.

This is one of the most important parts for successful sales.

Use chatbots that will automatically answer frequently asked questions.
Place contacts on your website to contact your manager.
Start email newsletters: send emails with promo codes and thank you letters after purchases. This will help build loyalty and motivate established customers to make new purchases.

Communication with customers

Navigation on your website or social media page should be simple and intuitive. Here are some tips from the managers of Oise Trade company:

Shorten the menu and add clear product categories.
If you have a website, add a handy search bar.
Use filters to simplify product selection.

This will make the process of finding the right product much faster and more pleasant.

Goods need to be presented in such a way that customers feel the urge to buy. To do this:

Create personalised descriptions - describe the product with emotion, focusing on the benefits rather than just listing features.
Use high-quality images: show the product from different angles, add videos or 3D models.

How to show a product so that people will buy it

People often add items to their basket but don't complete the purchase. To try to remedy the situation, you can do this:

Set up abandoned basket reminders: send a couple of trigger emails or use dynamic retargeting to remind customers of forgotten items.
Create a simple checkout form, reducing the number of fields and making the process as fast as possible.

Abandoned baskets and reminders

Make sure it's easy and secure for customers to pay for your product.

Offer different payment methods - credit cards, e-money and even cryptocurrency.
Ensure security: use HTTPS requests, show the logos of payment systems and talk about refund methods. This instils trust and lowers barriers to purchase.

Payment methods and security

Take into account that many users access websites from their phones. Make sure your online shop is optimised for these devices:

Adapt the design so that it is user-friendly for mobile phone users.
Simplify processes - buying should be quick and without unnecessary steps.

Quality traffic, ease of navigation and customer care are the secrets of sales success and prosperity of your online business, said Oise Trade marketers.

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