Niche Selection for Dropshipping: Avoid Money Loss

Don't think that if you take some cool product for sale, people will immediately start buying it. This is an illusion. No trend or fancy product will guarantee you sales. Checking demand is not just an important step, it's the main criteria that will determine if you'll make money.

• Use tools like Google Trends to understand what people are really interested in. You'll see not only the rise or fall of interest, but also the seasonality of demand.
• Use Facebook Audience Insights to see how many people are searching for that particular product. This data will help you understand if your niche is going to be overrun by competitors.

Choosing a niche in dropshipping is one of the key points that determine the success or failure of your venture. The wrong product, high competition or seasonality can lead to losing money.

Oise Trade company specialists have collected practical tips that will help you avoid mistakes at the start and choose a niche with prospects for stable income.

Too many competitors is a disaster for a newcomer, warn the managers of Oise Trade Poland. You will not be able to overtake them without experience. Therefore, choose niches where competition is moderate. How do you know if there is a lot of competition? Just look at the number of links to their sites. The more links - the harder it will be to sell.

• If a competitor's site ranks high in the search engines and has a lot of reviews, it means the battle will be tough.
• Choose products that are hard to find in your customers' nearest shops. This is how you create a niche with low competition and high demand.

Marginality is the difference between the price at which you bought a product and the price at which you sold it. The challenge: make the product profitable for you.

• It is better to choose cheap accessories such as chargers or headphones. They are easier to sell and have a decent markup.
• Expensive items can bring more profit, but don't forget the risks. The more expensive the product, the harder it is to sell.

It is important not only to sell a product once, but also to make people come back. This means choosing products that people will buy regularly. For example:

• Personal care products;
• Pet products.

People will come back for food or cosmetics that they use regularly.