How competitors steal your dropshipping customers

A user visits your site and waits for the page to load. A second passes, then another... and that's it. You've lost them. They'll go back to the search engine and click on your competitor's website. People don't like to wait, especially when they can buy the same product elsewhere for the same price and without the frustration.

Solution: check your website's speed. Remove everything unnecessary, optimise images, and configure caching. If you don't do this, consider that you have driven the customer away and handed them over to your competitor.

Competitors never sleep. In any business, they want to be better and stronger. Dropshipping is no exception. If you make a mistake, they will snatch the customer from your hands, take them to their store, and make them forget that your website ever existed.

This publication by Oise Trade Poland covers the key details that determine whether a customer will stay with you or go to a competitor. Customer retention is not a matter of luck, but of precise calculation.

You may be selling an excellent product, but if there are no reviews, customers will think, ‘What if this is a scam?’ Meanwhile, your competitor has real comments and photos from buyers. And you've lost. Even if you are an honest and conscientious seller, you look suspicious without confirmation from other people.

Solution: make sure that every satisfied customer leaves a review. Ask them to do so, give them a reason to. This is your social currency.

Imagine: a person is interested in a product and is almost ready to buy it. But they cannot understand: what fabric, what size, how fast is delivery. No accurate information. What do they do? That's right, they go where everything is clear. Even if your price is lower, the competitor will be trusted because they provide answers to all questions.

Solution: be sure to describe the product characteristics in detail. Add high-quality photos, or even better, a video review. Adopt one simple rule: the fewer questions the buyer has, the closer they are to clicking the ‘Buy’ button.

If a buyer has a question and does not receive an answer within an hour or two, consider them lost. While you are thinking, they have already written to a competitor in the chat and received an answer. And, most likely, bought from them. People don't like to wait, according to experts at Oise Trade company. If you're not with them, they'll go where they are heard.

No one wants to fill out ten fields, search for the ‘place order’ button, and go through a complicated payment process. If there are more than two steps to make a purchase, you're losing money right now. Your competitor has done everything in two clicks, and that's it, the customer is already theirs.

Solution: simplify the ordering process. Make it intuitive. The faster and easier it is to buy, the more you earn.

If your website doesn't have a clear return policy, you instil fear. And fear is the enemy of sales. The confidence that a product can be returned gives the customer a sense of security.

Solution: describe the return procedure clearly and honestly. Make it visible. You'll be surprised how much it will boost sales.

If you don't want to lose customers, take action today. Check your website's speed. Rewrite your product descriptions. Set up customer support. Collect reviews. Make the purchasing process clear. And show that you are a real person who can be trusted.