Key metrics and tips to analyse FB and Instagram adv

The most important indicator in any advertising campaign is the lead cost. It shows how much it costs you to attract one potential customer. Even if other metrics, such as CTR (ad click-through rate), CPM (average cost per impression) or frequency of impressions, are not ideal, but you are completely satisfied with the price of the application, there is no need to make drastic changes. The main thing is that the advertising brings stable results at an acceptable price. All other indicators help to understand how this result can be improved in the future.

But even with properly configured advertising, some bids may simply be lost. Often, managers do not have time to process all requests, or data from different sources is collected manually, which takes a lot of time. Therefore, a CRM system that automates the order processing, collects customer information and performs other useful functions can be a good assistant in e-commerce.

Promoting products in online commerce is one of the main tools for achieving the desired results. Launching an ad campaign on Facebook or Instagram seems like a simple task, but in reality, it's only half the battle. True effectiveness is determined not by configuration, but by analysis. A proper understanding of statistics determines how profitable a campaign will be and what decisions you will make to optimise it. This is exactly what the new publication from Oise Trade Poland will discuss.

One of the most common mistakes advertisers make is changing campaigns that are already delivering results. If a group of ads is consistently performing well, it's best to leave it alone. Facebook's algorithms need stability, and any change triggers a new learning phase, which can ruin effectiveness. If you want to scale your success, simply duplicate your working campaign or create new groups with similar settings.

Another key stage is analysing the results by ad placement, according to Oise Trade managers. Facebook Ads offers a variety of placements to choose from: feed, stories, Reels, right column, and others. You should carefully look at which placements give the lowest lead price. If the difference between placements is significant, the right decision would be to create a separate ad group only for the most effective options. This will help optimise your budget and increase the profitability of your campaign.

Advertising analysis is not just about looking at numbers in your advertising account. It is a decision-making process that helps your business grow. Pay attention to the cost per lead, analyse placements, don't change effective campaigns without reason, and automate application processing, advise the experts at Oise Trade company. This is what will allow you to generate stable income from advertising on Facebook and Instagram and scale your results over time.